I am a fan of James Frey’s writing. I am a fan of viral marketing. So it makes sense that I would like and blog about this viral video for James Frey’s new novel, The Final Testament Of The Holy Bible. But before we all get too excited about the fact that my posting of this viral video is proof positive of the effectiveness of viral marketing, I should point out that despite the ad’s genius, I only actually know the book is out – and hence why I googled it and found this superb piece of viral marketing gold – because my girlfriend read a piece about it in last week’s issue of Grazia Magazine.