Objectified, the new documentary feature from Gary Hustwit of Helvetica fame, which gets its world premier in March at this year’s SxSW, will include a rare interview with Apple design guru, Englishman Jony Ive (I know, a bit jingoistic, but we have so little to shout about these days). Rarer still, the interview, from whence the above picture came, was filmed inside Apple’s Design Studio. Might not sound like much, but it’s on a par with pulling back the curtain and catching a glimpse of Oz.