ObjectifiedPoster

Just ordered my one-sheet poster for Gary Hustwit’s new film Objectified. It’s going in the kitchen next to the poster for Gary’s last film, Helvetica.

The film got its world premiere at SXSW in Austin last Saturday. The London screening is in April but it’s sold out. Which is a bugger because I was too slow and didn’t manage to get a ticket (Gary, if you’re reading this, please, I’d be very grateful). If you’ve now idea what I’m talking about, here’s the Objectified trailer.

If that looks liks something you might be interested in then check out the Helvetica trailer.

Gary is also on Twitter @gary_hustwit

I’ll stop now.

HelveticaThePen

 

I received this in the post today.

It’s a pen.

A promotional pen for the Gary Hustwit’s fantastic film Helvetica: The Movie. Don’t know why they sent it to me. Maybe it’s because they know I’m a massive fan of the film and very excited about Gary’s new movie Objectified. Maybe it’s because I’ve blogged about the movies and linked back to their respective sites. Maybe it’s because I bought the Helvetica ‘Meet The Cast’ movie poster last year. Or maybe it’s just because they’re exceptionally nice people. Whatever, thanks very much. Made my day. I know, I’m easily pleased.

ObjectifiedByApple

Objectified, the new documentary feature from Gary Hustwit of Helvetica fame, which gets its world premier in March at this year’s SxSW, will include a rare interview with Apple design guru, Englishman Jony Ive (I know, a bit jingoistic, but we have so little to shout about these days). Rarer still, the interview, from whence the above picture came, was filmed inside Apple’s Design Studio. Might not sound like much, but it’s on a par with pulling back the curtain and catching a glimpse of Oz.

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