Up until now I have been 50/50 on the prospect of The Social Network. On the one hand anything written by Aaron Sorkin and directed by David Fincher should be amazing. But the story of FaceBook, starring Justin Timberlake?

However, even taking into account the fact that everything musical genius JT has acted in so far has stunk to high heavens, it has to be said that this, the third trailer for The Social Network makes the film look amazing.

If nothing else it’s an inspired example of the art of the film trailer.

On the Road: London Calling from richard hernandez on Vimeo.

The Fifty Four from richard hernandez on Vimeo.

Two beautiful short films made by US journalist Richard Hernandez. Atmospheric in a cool/creepy/disturbing/brilliant way. The second, The Fifty Four, was made using only his iPhone. Stunning.

David Lynch is my hero. It would break my heart to find out that he didn’t really talk like he does in this introduction to his new interview based project, Interview Project.

Can’t wait for the Gorillaz rock-u-mentary? No me either. Looking forward to it even more now that I’ve seen the trailer. Listen out for the line about Pink Floyd. Couldn’t agree more.

Just ordered my one-sheet poster for Gary Hustwit’s new film Objectified. It’s going in the kitchen next to the poster for Gary’s last film, Helvetica.

The film got its world premiere at SXSW in Austin last Saturday. The London screening is in April but it’s sold out. Which is a bugger because I was too slow and didn’t manage to get a ticket (Gary, if you’re reading this, please, I’d be very grateful). If you’ve now idea what I’m talking about, here’s the Objectified trailer.

If that looks liks something you might be interested in then check out the Helvetica trailer.

Gary is also on Twitter @gary_hustwit

I’ll stop now.

As regular visitors will know, I like short films. Often I prefer them to long films. They’re usually smarter. More entertaining. More original. Just better.

Click on the ‘Film’ tag in the tag cloud on the right for to find out more about my short film festish. My favourite is French short On S’Embrasse?, closely followed by BMW short Ticker starring Clive Owen and Don Cheadle. This one, The Black Hole, is pretty bloody good too.

I received this in the post today.

It’s a pen.

A promotional pen for the Gary Hustwit’s fantastic film Helvetica: The Movie. Don’t know why they sent it to me. Maybe it’s because they know I’m a massive fan of the film and very excited about Gary’s new movie Objectified. Maybe it’s because I’ve blogged about the movies and linked back to their respective sites. Maybe it’s because I bought the Helvetica ‘Meet The Cast’ movie poster last year. Or maybe it’s just because they’re exceptionally nice people. Whatever, thanks very much. Made my day. I know, I’m easily pleased.

Objectified, the new documentary feature from Gary Hustwit of Helvetica fame, which gets its world premier in March at this year’s SxSW, will include a rare interview with Apple design guru, Englishman Jony Ive (I know, a bit jingoistic, but we have so little to shout about these days). Rarer still, the interview, from whence the above picture came, was filmed inside Apple’s Design Studio. Might not sound like much, but it’s on a par with pulling back the curtain and catching a glimpse of Oz.