DAN GENNOE.

Tony Schwartz: The Myths of the Overworked Creative from 99% on Vimeo.

Great talk from ‘renowned media guru’ Tony Schwartz (no, me neither) about how it’s not how much time you have, but what you do with it that counts. The obvious is stated repeatedly – it’s not multitasking, it’s spreading yourself too thin; giving your full attention to one thing results in better work than giving a little bit to everything; email is evil, but addictive; working instead of sleeping will not make you more productive – but all of it is worth hearing again, especially Tony’s suggestion that our ability to work follows the same 90 minute cycle format as our sleep. Basically, everything he said explained my current struggle to get my head into anything like a creative space, so in future I’ll be sleeping more and turning the internet off.