Not since Bobby Kennedy ran for the democratic nomination in ’68 has the idea of a particular individual being elected President stirred so many – particularly in the jaded world of creative media – into action. From the primaries to the inauguration, graphic design and photography have been at the centre of capturing, distilling and expressing the Obama feeling. The posters, the photographs and the graffiti, as much as all the viral videos and Twitter feeds, were key to making him larger than life, aspirational and look like a president in waiting even before he’d won the nomination. Where photographs of John McCain made him look folksy, those of Obama made him seem almost god like. The notion of Obama – not just the colour of his skin but his young, dynamic approach – spoke of revolution while the other candidate looked like more of the same. Those looking for a claim on history sensed the opportunity to take their Kennedy pictures, write their Kennedy stories, to design button badges and posters which just like Kennedy’s would tell future generations that it was the most exciting of times. Obama inspired the best and the most talented and they literally made him history.
See for yourself here, here and here.